Dein erstes Forum » Maca plants exotic status, beneficial functiona

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To receive the stories of change makers you can simply become a member on the portal and have the articles posted to your email. It is not just about inspirational stories but you can also share your love for food, travel, wellness and other articles that catch the attention of online readers. Maca Powder Market – Important changes in market dynamics
by kksingha · June 28 Mario Mandzukic Croatia Jersey , 2019


Maca powder is the extract of the maca plant root. Maca plant grows particularly in high altitudes and is native to the Andes, Peru. The plant has a strong traditional usage in Latin America and is well known for enhancing fertility and as an aphrodisiac.


Market Dynamics of Maca Powder Market


Maca plants exotic status, beneficial functional properties and high traditional usage result in the plant being referred to as a superfood. Similar to other superfoods that have come from the Latin American region Marcelo Brozovic Croatia Jersey , the maca root and its derived products are expected to witness growth and eventual stabilization. The natural and organic status of most maca plants is also a major factor driving the market.


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The market for maca powder is centered on its claim in controlling infertility. Infertility is a crucial issue across the world. As per the CDC data, about 7.5 million women between the ages of 15 and 44 in the U.S. suffer from impaired fecundity. This figure amounts to over 12.3% of the women belonging to that age group. The rise in consumption of products, especially natural-based products Luka Modric Croatia Jersey , have been on a rise due to the increasing prevalence of infertility issues.


The maca powder market faces several restraints in the form of low awareness and availability, high price, lack of strong scientific evidence and severe competition. Despite its uniqueness Lovre Kalinic Croatia Jersey , the maca powders compete with several other natural fertility solutions. The relatively high price of the products also hinders the market in developing regions.


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Market Segmentation of Maca Powder Market


The maca powder market is segmented on the basis of type, color and application.


On the basis of type, the market is differentiated into rawregular maca powder and gelatinized maca powder. The gelatinized maca powder is heat treated in order to remove all starch content from the root and also helps in concentrating the powder. The removal of starch helps in the case of consumers with starch sensitivity and aids in digestion. The drawback of the gelatinized version is that the heat treatment kills all the enzymes and alters the nutrient profile of the maca root.


On the basis of color Ivan Vargic Croatia Jersey , the market is differentiated into black, red and yellow segments. The yellow maca powder is the dominant segment with an estimated market share of 60%. The yellow maca powder is well suited for enhancing female fertility. Red and black maca powders are considered rare and are used in products that claim to protect against cancer, strengthen the bone structure Ivan Strinic Croatia Jersey , increase memory and reduce stress and fatigue.


On the basis of application, the market is segmented into pharmaceutical, therapeutic Ivan Rakitic Croatia Jersey , nutritional powders, bakery products, beverages and others. The several functional. Roquan Smith Jersey Richard Sherman Jersey Authentic Patrick Mahomes Jersey Nick Foles Womens Jersey Leonard Fournette Womens Jersey Kirk Cousins Youth Jersey Josh Rosen Youth Jersey Josh Allen Youth Jersey J.J. Watt Kids Jersey James Conner Kids Jersey