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Use Mail Merge in Microsoft Word 2003 and Word 2007 to produce bulk personalized letters and emails from just ONE document. Mail merge virtually eliminates the need to pay monthly subscriptions to email marketing companies or agencies. Most people don't realize that the software to send personalized bulk emails is ALREADY on their own computer.

Mail merge is a very valuable tool for small business owners as it gives you the ability to design and publish professional letters and email g a mail merge is a very simple 6 step process.

Mail merge provides huge benefits for users. Previously when you wanted to send out letters or emails to a list you had to compose each one separately. This process could literally take hours!With mail merge the whole process can be completed all from just ONE document. So Michael Conforto Jersey , if you have 100 or even 10,000+ letters or emails to print or send Robinson Cano Jersey , they can all be done at once with the click of a mouse.

From a marketing perspective personalized letters and emails are MUCH more well received. People are more likely to read something that is directed at them personally rather than something that looks mass produced. For small businesses and small budgets learning to use mail merge will give you the most bang for your buck. Don't just use the merge fields after Dear, and for your senders address. Advanced users should take full advantage of the functionality of the the recipient's name frequently throughout the body of your content. If you have custom fields in your database such as; partners name Todd Frazier Jersey , children's names, pet name and birthday Marcus Stroman Jersey , then by all means you should use these fields to their full extent.

If your content is highly personalized your message will be more effective. The person will remember it and probably appreciate that you took the time to write to them personally.

Letter Writing Tips:

Always use a headline. Include one of your merge fields in the headline to GRAB their attention. Including their name or the name of their business in the headline is a good tactic here. Photos and BTW remarks work wonders. Always include a picture of yourself so the reader can relate to you. Writing a p.s. after your name is also a good trick as these remarks get high readership.

Email Writing Tips:

ALWAYS use tables! Designing your emails with tables will make your emails more reader friendly as this format closely resembles the format which people are accustomed can add borders, cell shading and other styling to your table Mike Piazza Jersey , plus it is easy to layout your content in an organized manner.

General Tips:

Where possible sell only to "players". (People who want what you sell and have the money to afford it.) It is far easier to make money by selling half as much but at double the price!! I always advise most of my clients to increase their prices and improve their marketing and customer service. Rather than lower their prices and have no profit margin left for good marketing and customer service. Usually this results in less work and more profit for the business. The "players" don't really ask "how much" as they do "will it work and can I trust you" or "do I like dealing with this person and the business".

When promoting your products find the "right appeal". This is usually the biggest "reason why" your customers buy your products. The benefit they get by using your product. The wrong kind of advertising appeal can actually reduce sales. It has been tested that one advertisement can out-sell another by as much as 19.5 times. Even though they both look the same, cost the same and sell the same product. The difference is in the "appeal" used to sell the product in the ad. (Usually contained in the headline) The best way to find the right appeal is to ask your best salespeople what arguments they use to sell your products. Or Darryl Strawberry Jersey , ask your best customers why they buy from you.
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