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Advertisers leap?into what? Marketing Articles | November 14 Hector Bellerin Jersey , 2007
Finally it would appear that some form of sanity is beginning to emerge from the ranks of the Advertising fraternity! No less a voice than that of Publicis Groupe chairman has pricked the hype-fuel...


Finally it would appear that some form of sanity is beginning to emerge from the ranks of the Advertising fraternity!


No less a voice than that of Publicis Groupe chairman has pricked the hype-fuelled euphoria of online advertising.


Facebook is a three-and-a-half year old social network site that offers people a way of communicating with their friends online.


Recently Microsoft beat Google to buy a small stake in the firm, valuing it at $15 billion, more than twice as much as British Airways!


For some the deal indicates a return of irrational exuberance ? an exuberance that ended when the dotcom bubble burst in 2000.


Additionally one of the worlds leading "Communications" experts Granit Xhaka Jersey , Barry Diller, said of the $15 bn valuation of Facebook implied by Microsoft's $240 million minority investment in the site, "If its real money it's insane".


"Let them sell another 99% for $14.8 bn and I'll believe it."


As to News Corp's MySpace Gabriel Jersey , Diller dismissed such sites as fashionable "flavours", observing that "The bloom is definitely off the MySpace rose"!


Additionally Publicis Groupe Chairman said "The social networking has succeeded in attracting massive audiences, the small amount of money it makes is out of kilter with its usage."


He added Francis Coquelin Jersey , more ominously for the Advertising Industry, "I am not sure we've found the right way of communicating with that audience"!